Our £120 video deal is perfect for Small Business.

The best option for introducing your business page.

redhead2For any business, a video is now probably a vital part of your marketing. The chances that you already have a website and your social media is all ‘boxed off’ and working but you now need to drive home your message.

A video is the solution.

The problem is that even a short video can put a real dent in your marketing budget and a home produced one is fine for quick messages but is just that, it’s home made.

Think about your business cards. If you wrote the information down on a scrap of paper and gave it to someone then it would basically perform the same function as a business card. So why don’t we all just do that and not have business cards? Because it doesn’t say ‘professional’.  Your video is the same. Yes, you can do your own, in fact, we encourage you to do so and even offer short, low-cost, one on one training to help you make better videos, but you probably should have at least one professionally produced video on your header page.

Just as importantly a video is the next best thing to a face-to-face meeting because you can tell your potential customer about a key product or service and encourage that first contact. Not only that but your viewer will be able to decide if you provide what they want easily and quickly through mobile devices pre-qualifying the contact and saving wasted time for everyone so you need it done right.

So you are now stuck between a rock and a hard place. You want to have a video and you want to talk to your customers but how do you get around the problem of the high cost of a professional production company?

Our £120 video deal is perfect for you. This video explains more and shows you what you can achieve for your @120.

Call the team on 01327437247 or 07783488635 for more details

LIMITED OFFER

redhead2In the next few months we will be launching a series of new packages specifically aimed at supporting SME’s particular industries. To facilitate the UK wide launch, we want to produce a series of ‘specific industry’ portfolio pieces that we can use to showcase the new packages. While we can’t do them for free we are offering a significant discount if you will help us get this new line of products off the ground.

In money terms that will be a location or studio shoot at our Daventry facility, fully produced and output to finished format video for between £ 100 and £ 350.

 

The only proviso is that these are only available to the following groups and they are limited in number to one per area. They must also ideally be filmed by the end of July:

• Venues and conference centres (including golf clubs, small hotels and so on) not part of a major chain.

Healthcare associated areas (Chiropractic, Dentistry and so on) 

• New product launches 

• Holiday homes, Caravan / Motor home suppliers (including re-fitters and similar), Holiday parks (again independent or small chain only), activity centres and specialist ‘holiday’ related areas.

High end Property sales or rental

• Specialist manufacturing or cutting edge electronics.

Sorry, but once each sector is covered, that’s it! no more at the low price.

In return for allowing us to use the final video in our upcoming promotions – and a follow up video testimonial – they will get a high quality, professionally produced video for their website or for general use. It will include editing, titles, music and so on and would normally be priced at a somewhere between of £450 – £800.

If you know of anyone who may be interested or are interested yourself get in touch on 01327 437247 or email us via admin@13ma.co.uk

A horse in a man costume – Which kind of low cost video should you choose to introduce your company?

7564199296_0c971d61d7_zSomeone once said ‘you should never analyse why a joke is funny because it’s like dissecting a frog -nobody learns anything new and the frog dies’. There is a great moment in the sit-com Black Books where grumpy bookshop owner Bernard Black (Dylan Moran) refers sarcastically to his assistant Manny (Bill Bailey) as looking like ‘A horse in a man costume’. So at the risk of a frog then, the horse in a man costume moment makes me laugh every time I see it because of the surreal nature of the joke. A man in a horse costume we accept as possible, the other way round is wrong and therefore funny.

If you will excuse the easy link here the same applies to the kind of video you choose for your business. It’s about horses for courses, the right video for your message. So here are the pros and cons of 4 different styles of video production.

 

The talking head

This is usually the business owner explaining his business. They occasionally are maligned as being easy and not very exciting. We disagree. When done right they are very effective. When you see a bad one it is usually either too long or has little variation of image or commonly both. They will ideally be between 45 – 90 seconds, occasionally longer but only if there is additional footage or the subject demands it.

Pro – they are low cost (we do these in our studio as a low cost option for small business from £99 each) they can be effective and most importantly they display the personality of the business owner. Essentially they are an elevator pitch.

Con – Honestly, if the person in the video is good on camera and the sound and image are clear, then none. If the subject is too complex then the corporate Introduction is probably better.

Animated Powerpoint

These usually take the form of a scribbling hand or a hanna barbera style cartoon character. Jury is out on these and to some (us included) they are the video equivalent of the comic sans font. Comic sans is good for nursery school posters but not for a solicitors business card. We do make these though and although we usually suggest against them they do have a place.

Pro – Simple to understand just like a power point. Low cost (they are about the same price as the talking head video).

Con – ‘Cartoon’ is not a word with good connotations (micky mouse is a cartoon) and the hand scribbling a word out is slower than just reading the sentence in the first place so they are not always fast communicators and can be a little frustrating to watch. The biggest downside is that they are impersonal and create no bond with you and very few people prefer to buy without knowing the people in the business. Additionally they are very common these days and they are all very similar in content.

Montage of pictures, text, video and voice over

Give me these over a cartoon any day. If you are going to show your business then you may as well go with the real image and reinforce it with text and voice over.

Pro – Cheap and effective (the price will vary depending on what is needed) . Excellent for businesses such as recruiters, e-commerce and so forth.

Con – not really any use for complex subjects so deal of the month or job ads, yes but perhaps not so good for legal advice or financial decisions.

Corporate Introduction

Usually longer and commonly ‘documentary style’ these are often between 2 – 5 minutes long. Mostly they will feature interviews and shots of the staff hard at work producing the money end of the business whatever that may be.

Pro – Very good for making a connection with the viewer. Excellent for serious business and product manufacturers. Cost wise they will usually be between £250 and £500 foe two cuts of the final video depending on what is needed.

 

Of course all video is potentially good for your SEO and over 90% of online consumers are apparently influenced in a purchase decision by video. The video style you choose is like your business card – you can have them printed by a machine in the motorway service station or you can go to a designer and have them made for you. In both cases they will carry the same basic information and both perform the same basic function but they are not likely to generate the same reaction from the person receiving it. If it doesn’t matter that people know you had your cards printed in the service station on the motorway then why pay more for them? Your video is the same, you need one on your website because it will potentially drive traffic, increase conversion rate and boost sales. The style is part of how your business is perceived by the viewer so you need to choose how you present yourself.

Whatever you do decide though, don’t use a horse in a man costume.

Considering a Crowdfunding project – Consider your video first

We are pretty busy here at 13 Media Arts as anyone who follows us on Twitter or Facebook will know. In the few days prior to writing this we have been shooting in the blazing sun, filming in the studio, recording amazing vocal talent, driving up and down the country and editing until the wee small hours. One of the projects we are currently involved in is a crowdfunding video.

How to choose a video production company – Tips you won’t usually hear

In continuing the spirit of honesty in these blogs the following is intended as a guide to choosing a video production company. As with a lot of industries video (and media production in the wider context) can be confusing from the outside but underneath the tech and the jargon there are some common sense things to look for. Unfortunately these kinds of blogs are prone to actually being ‘why you should choose us’ rather than a balanced guide. Hopefully I will avoid that, although obviously I will need to refer to our services as we go along. I have also included some suggested questions.

Let’s Celebrate… With Offers On Video Solutions And Rehearsal Room Hire!

To celebrate the opening of our new studio facility we are offering some great deals.

So You Think You Can Make Your Own Video? Well You Can.

Making video is child's play

As you may have noticed, we are not in the business of fancy language or hiding the truth here at 13 Media Arts.  So this is the honest response to one of the questions I get asked regularly…

 

“Can we just make our own video?”

Why video production matters – The importance of video on a website.

Caution – Rant ahead! 

I freely admit to being nosey. I know a lot of writers, video producers and musicians and most of them also admit to being nosey. When I say nosey I guess what I actually mean is I spend time people watching. If you want to make good video, write good dialogue or make good music, I think you need to be more than a little interested in people because they are usually the thing you are talking about.

So I am unashamedly nosey. It’s my job.

Occasionally this means I hear things that are so wrong that they make me want to stand up and shout. Of course I rarely do that because standing up and yelling at a complete stranger is fraught with danger. However I stand by my point. Let me give you an example…

Saving Mr. Santa – Choosing The Right Characters For Your Video Production.

Writer typing scriptThere is an art to choosing the right characters for your production.

Characters are notoriously difficult to get right and very easy to get wrong. Without doubt however every drama writer will tell you that the reason they are so difficult is because they are probably the most important part of a story.

I genuinely believe that this ‘character first’ principle is true of all video productions. Fact, fiction, comedic or dramatic, I am happy to state that 99% of the time character is at the heart of the production. If you want your audience to stay with your video or audio production (and again, this is regardless of the subject) you need them to want to watch or hear it.

December Video Production Offer

Take advantage of our December Video Production Offer of £200

 

Video production Audio headset

This is an opportunity for you to have a high quality, high definition, professionally produced video for your website, lobby screen, or other promotional needs. As part of our remit to support small business, social enterprises and local charity groups we are offering part of our video production space to produce a short promo work at cost price.

The deal includes: